HTML:
This feature was introduced in version 7.5, and allows you to emit html tags directly into a web report.
As this could introduce a security risk it must first be enabled by an administrator by editing the setting in the web.config file.
If enabled, cells whose value starts with "HTML:" will have that prefix removed, and the rest of the text will then be written directly.
The cell value can be fixed, or dynamically created using a formula.